Deal Sheet: 2026 Sienna Platinum AWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDESKFC7TS32D772

Negotiation Guide

Opening Offer

$61,211

Fair Price

$62,711

Walk Away Above

$62,537

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$55,504

Est. Invoice$56,751

Holdback (est.)$1,247

MSRP (Sticker)$62,364

Dealer Add-Ons (DIA)+$499

Asking Price$63,761

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,257

Percentile90% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1879

Avg Markup+$347

Median Markup$0

Best Deal-$4,982

Worst Deal+$6,999

% Sold Below MSRP59%

Avg Days to Sell24 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Sienna)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,034

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