Deal Sheet: 2026 Sienna Platinum AWD

Karl Malone Toyota of Ruston · Ruston, LA · VIN: 5TDESKFC6TS29L630

Negotiation Guide

Opening Offer

$64,155

Fair Price

$65,655

Walk Away Above

$65,481

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$58,124

Est. Invoice$59,430

Holdback (est.)$1,306

MSRP (Sticker)$65,308

Dealer Add-Ons (DIA)+$385

Asking Price$65,693

Markup+$385

Markup includes $385 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,569

Percentile69% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1879

Avg Markup+$347

Median Markup$0

Best Deal-$4,982

Worst Deal+$6,999

% Sold Below MSRP59%

Avg Days to Sell24 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)+$79

Avg Markup (Sienna)+$385

% Below MSRP27%

Avg Days to Sell30 days

Avg Sold Markup+$1,298

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