Deal Sheet: 2026 Sienna Platinum AWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDESKFC6TS29J828

Negotiation Guide

Opening Offer

$62,218

Fair Price

$63,718

Walk Away Above

$63,545

• Recent buyers paid ~$346 above MSRP

Price Breakdown

Est. Dealer Cost$56,401

Est. Invoice$57,669

Holdback (est.)$1,267

MSRP (Sticker)$63,372

Dealer Add-Ons (DIA)+$895

Asking Price$65,265

Markup+$1,893

Est. Dealer Margin on This Car$8,864

Percentile91% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold2303

Avg Markup+$346

Median Markup$0

Best Deal-$4,522

Worst Deal+$6,995

% Sold Below MSRP62%

Avg Days to Sell26 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$268

Avg Markup (Sienna)+$1,860

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup-$51

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