Deal Sheet: 2026 Sienna Platinum AWD

Roswell Toyota · Roswell, NM · VIN: 5TDESKFC5TS32D091

Negotiation Guide

Opening Offer

$61,577

Fair Price

$63,077

Walk Away Above

$62,903

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$55,830

Est. Invoice$57,084

Holdback (est.)$1,255

MSRP (Sticker)$62,730

Dealer Add-Ons (DIA)+$819

Asking Price$63,549

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,719

Percentile84% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1879

Avg Markup+$347

Median Markup$0

Best Deal-$4,982

Worst Deal+$6,999

% Sold Below MSRP59%

Avg Days to Sell24 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Sienna)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$66

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