Deal Sheet: 2026 Sienna Platinum AWD

McGrath Toyota of Iowa City · Iowa City, IA · VIN: 5TDESKFC4TS29J987

Negotiation Guide

Opening Offer

$60,374

Fair Price

$61,874

Walk Away Above

$61,972

• Recent buyers paid ~$347 above MSRP
• Sitting 45 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$55,242

Est. Invoice$56,484

Holdback (est.)$1,241

MSRP (Sticker)$62,070

Asking Price$62,070

Markup$0

Est. Dealer Margin on This Car$6,828

Percentile54% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1879

Avg Markup+$347

Median Markup$0

Best Deal-$4,982

Worst Deal+$6,999

% Sold Below MSRP59%

Avg Days to Sell24 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)-$408

Avg Markup (Sienna)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$341

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