Deal Sheet: 2026 Sienna Platinum AWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDESKFC1TS272040

Negotiation Guide

Opening Offer

$62,787

Fair Price

$64,287

Walk Away Above

$64,114

• Recent buyers paid ~$346 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,907

Est. Invoice$58,186

Holdback (est.)$1,279

MSRP (Sticker)$63,941

Dealer Add-Ons (DIA)+$895

Asking Price$65,335

Markup+$1,394

Est. Dealer Margin on This Car$8,428

Percentile89% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold2303

Avg Markup+$346

Median Markup$0

Best Deal-$4,522

Worst Deal+$6,995

% Sold Below MSRP62%

Avg Days to Sell26 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$268

Avg Markup (Sienna)+$1,860

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup-$51

Price History

Jul 4, 2026$63,983 → $63,074(-$909)

Jul 7, 2026$63,074 → $65,335(+$2,261)

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