Deal Sheet: 2026 Grand Highlander Hybrid MAX Limited AWD

Atlanta Toyota · Duluth, GA · VIN: 5TDADAB54TS32E890

Negotiation Guide

Opening Offer

$60,949

Fair Price

$62,449

Walk Away Above

$62,404

• Recent buyers paid ~$91 above MSRP

Price Breakdown

Est. Dealer Cost$55,499

Est. Invoice$56,746

Holdback (est.)$1,247

MSRP (Sticker)$62,358

Dealer Add-Ons (DIA)+$595

Asking Price$64,047

Markup+$1,689

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,548

Percentile87% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold12

Avg Markup+$91

Median Markup$0

Best Deal-$2,301

Worst Deal+$2,390

% Sold Below MSRP58%

Avg Days to Sell23 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (Grand Highlander)+$1,635

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$796

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