Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDADAB54TS048903

Negotiation Guide

Opening Offer

$64,907

Fair Price

$66,407

Walk Away Above

$66,199

• Recent buyers paid ~$416 above MSRP

Price Breakdown

Est. Dealer Cost$58,732

Est. Invoice$60,052

Holdback (est.)$1,320

MSRP (Sticker)$65,991

Dealer Add-Ons (DIA)+$499

Asking Price$67,388

Markup+$1,397

Est. Dealer Margin on This Car$8,656

Percentile91% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2694

Avg Markup+$416

Median Markup$0

Best Deal-$6,333

Worst Deal+$15,000

% Sold Below MSRP56%

Avg Days to Sell23 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)+$1,418

Avg Markup (Grand Highlander Hybrid)+$1,397

% Below MSRP0%

Avg Days to Sell17 days

Avg Sold Markup+$790

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