Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

Janzen Toyota · Stillwater, OK · VIN: 5TDADAB52TS29O700

Negotiation Guide

Opening Offer

$62,308

Fair Price

$63,808

Walk Away Above

$63,607

• Recent buyers paid ~$401 above MSRP

Price Breakdown

Est. Dealer Cost$56,432

Est. Invoice$57,700

Holdback (est.)$1,268

MSRP (Sticker)$63,407

Dealer Add-Ons (DIA)+$1,499

Asking Price$64,906

Markup+$1,499

Markup includes $1,499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,474

Percentile89% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold55

Avg Markup+$401

Median Markup$0

Best Deal-$1,000

Worst Deal+$5,175

% Sold Below MSRP60%

Avg Days to Sell21 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)+$761

Avg Markup (Grand Highlander)+$899

% Below MSRP52%

Avg Days to Sell25 days

Avg Sold Markup+$417

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