Deal Sheet: 2026 Grand Highlander Hybrid MAX Limited AWD

Rusty Drewing Toyota · Jefferson City, MO · VIN: 5TDADAB50TS29P196

Negotiation Guide

Opening Offer

$60,199

Fair Price

$61,699

Walk Away Above

$61,951

• Recent buyers paid ~$91 above MSRP
• Sitting 45 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$55,361

Est. Invoice$56,605

Holdback (est.)$1,244

MSRP (Sticker)$62,203

Asking Price$62,203

Markup$0

Est. Dealer Margin on This Car$6,842

Percentile48% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold12

Avg Markup+$91

Median Markup$0

Best Deal-$2,301

Worst Deal+$2,390

% Sold Below MSRP58%

Avg Days to Sell23 days

Dealer Profile

Inventory372 vehicles

Avg Markup (All Models)-$569

Avg Markup (Grand Highlander)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$942

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