Negotiation Guide
Opening Offer
$74,032
Fair Price
$75,532
Walk Away Above
$75,733
- • Recent buyers paid ~$401 below MSRP
Price Breakdown
Est. Dealer Cost$67,580
Est. Invoice$69,099
Holdback (est.)$1,519
MSRP (Sticker)$75,933
Asking Price$76,382
Markup+$449
Est. Dealer Margin on This Car$8,802
Percentile70% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold763
Avg Markup-$401
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)+$443
Avg Markup (TX)+$449
% Below MSRP1%
Avg Days to Sell38 days
Avg Sold Markup+$233
Price History
Jul 12, 2026$75,933 → $76,382(+$449)
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