Negotiation Guide
Opening Offer
$60,032
Fair Price
$61,532
Walk Away Above
$61,862
- • Recent buyers paid ~$344 below MSRP
- • Sitting 71 days (avg 47) — extra leverage
Price Breakdown
Est. Dealer Cost$55,352
Est. Invoice$56,596
Holdback (est.)$1,244
MSRP (Sticker)$62,193
Dealer Add-Ons (DIA)+$149
Asking Price$62,342
Markup+$149
Markup includes $149 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,990
Percentile45% of inventory is priced lower
Days on Lot71 days
What Others Paid (Last 30 Days)
Cars Sold38
Avg Markup-$344
Median Markup$0
Best Deal-$2,973
Worst Deal+$2,230
% Sold Below MSRP61%
Avg Days to Sell47 days
Dealer Profile
Inventory105 vehicles
Avg Markup (All Models)-$27
Avg Markup (TX)+$114
% Below MSRP25%
Avg Days to Sell43 days
Avg Sold Markup+$119
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