Negotiation Guide
Opening Offer
$64,758
Fair Price
$66,258
Walk Away Above
$67,138
- • Recent buyers paid ~$399 below MSRP
- • Sitting 139 days (avg 39) — extra leverage
Price Breakdown
Est. Dealer Cost$60,535
Est. Invoice$61,895
Holdback (est.)$1,360
MSRP (Sticker)$68,017
Asking Price$68,466
Markup+$449
Est. Dealer Margin on This Car$7,931
Percentile73% of inventory is priced lower
Days on Lot139 days
What Others Paid (Last 30 Days)
Cars Sold2208
Avg Markup-$399
Median Markup$0
Best Deal-$6,344
Worst Deal+$12,549
% Sold Below MSRP67%
Avg Days to Sell39 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)+$443
Avg Markup (TX)+$449
% Below MSRP1%
Avg Days to Sell38 days
Avg Sold Markup+$233
Price History
Jun 13, 2026$68,017 → $68,466(+$449)
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