Negotiation Guide
Opening Offer
$64,776
Fair Price
$66,276
Walk Away Above
$66,470
- • Recent buyers paid ~$387 below MSRP
Price Breakdown
Est. Dealer Cost$59,330
Est. Invoice$60,663
Holdback (est.)$1,333
MSRP (Sticker)$66,663
Dealer Add-Ons (DIA)+$897
Asking Price$67,859
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,529
Percentile90% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2378
Avg Markup-$387
Median Markup$0
Best Deal-$6,344
Worst Deal+$12,549
% Sold Below MSRP66%
Avg Days to Sell39 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (TX)+$1,209
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
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