Negotiation Guide
Opening Offer
$72,575
Fair Price
$74,075
Walk Away Above
$74,271
- • Recent buyers paid ~$392 below MSRP
Price Breakdown
Est. Dealer Cost$66,276
Est. Invoice$67,765
Holdback (est.)$1,489
MSRP (Sticker)$74,467
Dealer Add-Ons (DIA)+$2,689
Asking Price$77,156
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$10,880
Percentile99% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold806
Avg Markup-$392
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)+$2,837
Avg Markup (TX)+$2,689
% Below MSRP7%
Avg Days to Sell39 days
Avg Sold Markup+$1,555
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