Negotiation Guide
Opening Offer
$72,360
Fair Price
$73,860
Walk Away Above
$74,064
- • Recent buyers paid ~$408 below MSRP
Price Breakdown
Est. Dealer Cost$66,099
Est. Invoice$67,584
Holdback (est.)$1,485
MSRP (Sticker)$74,268
Dealer Add-Ons (DIA)+$897
Asking Price$75,464
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$9,365
Percentile85% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold760
Avg Markup-$408
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (TX)+$1,209
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
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