Negotiation Guide
Opening Offer
$72,272
Fair Price
$73,772
Walk Away Above
$73,973
- • Recent buyers paid ~$401 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,014
Est. Invoice$67,497
Holdback (est.)$1,483
MSRP (Sticker)$74,173
Dealer Add-Ons (DIA)+$897
Asking Price$75,369
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$9,355
Percentile85% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold763
Avg Markup-$401
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (TX)+$1,209
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 16, 2026$75,668 → $75,369(-$299)
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