Negotiation Guide
Opening Offer
$72,092
Fair Price
$73,592
Walk Away Above
$73,793
- • Recent buyers paid ~$401 below MSRP
Price Breakdown
Est. Dealer Cost$65,854
Est. Invoice$67,334
Holdback (est.)$1,480
MSRP (Sticker)$73,993
Dealer Add-Ons (DIA)+$897
Asking Price$75,189
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$9,335
Percentile85% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold763
Avg Markup-$401
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (TX)+$1,209
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
May 29, 2026$74,890 → $75,189(+$299)
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