Negotiation Guide
Opening Offer
$64,439
Fair Price
$65,939
Walk Away Above
$66,139
- • Recent buyers paid ~$399 below MSRP
Price Breakdown
Est. Dealer Cost$59,041
Est. Invoice$60,368
Holdback (est.)$1,327
MSRP (Sticker)$66,338
Dealer Add-Ons (DIA)+$897
Asking Price$67,534
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,493
Percentile90% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold2208
Avg Markup-$399
Median Markup$0
Best Deal-$6,344
Worst Deal+$12,549
% Sold Below MSRP67%
Avg Days to Sell39 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (TX)+$1,209
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
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