Negotiation Guide
Opening Offer
$75,297
Fair Price
$76,797
Walk Away Above
$76,998
- • Recent buyers paid ~$401 below MSRP
Price Breakdown
Est. Dealer Cost$68,706
Est. Invoice$70,250
Holdback (est.)$1,544
MSRP (Sticker)$77,198
Dealer Add-Ons (DIA)+$2,689
Asking Price$79,887
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$11,181
Percentile99% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold763
Avg Markup-$401
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)+$2,837
Avg Markup (TX)+$2,689
% Below MSRP7%
Avg Days to Sell39 days
Avg Sold Markup+$1,555
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