Negotiation Guide
Opening Offer
$72,260
Fair Price
$73,760
Walk Away Above
$74,624
- • Recent buyers paid ~$401 below MSRP
- • Sitting 113 days (avg 41) — extra leverage
Price Breakdown
Est. Dealer Cost$67,183
Est. Invoice$68,693
Holdback (est.)$1,510
MSRP (Sticker)$75,487
Dealer Add-Ons (DIA)+$897
Asking Price$77,281
Markup+$1,794
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$10,098
Percentile90% of inventory is priced lower
Days on Lot113 days
What Others Paid (Last 30 Days)
Cars Sold763
Avg Markup-$401
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (TX)+$1,209
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
May 29, 2026$76,384 → $76,683(+$299)
Jun 2, 2026$76,683 → $77,281(+$598)
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