Negotiation Guide
Opening Offer
$75,059
Fair Price
$76,559
Walk Away Above
$76,755
- • Recent buyers paid ~$392 below MSRP
Price Breakdown
Est. Dealer Cost$68,486
Est. Invoice$70,025
Holdback (est.)$1,539
MSRP (Sticker)$76,951
Asking Price$77,400
Markup+$449
Est. Dealer Margin on This Car$8,914
Percentile70% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold806
Avg Markup-$392
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)+$443
Avg Markup (TX)+$449
% Below MSRP1%
Avg Days to Sell38 days
Avg Sold Markup+$233
Price History
Jul 9, 2026$76,951 → $77,400(+$449)
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