Negotiation Guide
Opening Offer
$65,924
Fair Price
$67,424
Walk Away Above
$67,624
- • Recent buyers paid ~$399 below MSRP
Price Breakdown
Est. Dealer Cost$60,362
Est. Invoice$61,719
Holdback (est.)$1,356
MSRP (Sticker)$67,823
Dealer Add-Ons (DIA)+$897
Asking Price$69,019
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,657
Percentile90% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold2208
Avg Markup-$399
Median Markup$0
Best Deal-$6,344
Worst Deal+$12,549
% Sold Below MSRP67%
Avg Days to Sell39 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (TX)+$1,209
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 18, 2026$68,122 → $69,019(+$897)
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