Negotiation Guide
Opening Offer
$67,639
Fair Price
$69,139
Walk Away Above
$69,339
- • Recent buyers paid ~$399 below MSRP
Price Breakdown
Est. Dealer Cost$61,889
Est. Invoice$63,280
Holdback (est.)$1,391
MSRP (Sticker)$69,538
Dealer Add-Ons (DIA)+$2,689
Asking Price$72,227
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$10,338
Percentile98% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2208
Avg Markup-$399
Median Markup$0
Best Deal-$6,344
Worst Deal+$12,549
% Sold Below MSRP67%
Avg Days to Sell39 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)+$2,837
Avg Markup (TX)+$2,689
% Below MSRP7%
Avg Days to Sell39 days
Avg Sold Markup+$1,555
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