Negotiation Guide
Opening Offer
$66,359
Fair Price
$67,859
Walk Away Above
$68,059
- • Recent buyers paid ~$399 below MSRP
Price Breakdown
Est. Dealer Cost$60,750
Est. Invoice$62,115
Holdback (est.)$1,365
MSRP (Sticker)$68,258
Asking Price$68,707
Markup+$449
Est. Dealer Margin on This Car$7,957
Percentile73% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2208
Avg Markup-$399
Median Markup$0
Best Deal-$6,344
Worst Deal+$12,549
% Sold Below MSRP67%
Avg Days to Sell39 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)+$443
Avg Markup (TX)+$449
% Below MSRP1%
Avg Days to Sell38 days
Avg Sold Markup+$233
Price History
Jun 13, 2026$68,258 → $68,707(+$449)
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