Negotiation Guide
Opening Offer
$63,495
Fair Price
$64,995
Walk Away Above
$65,792
- • Recent buyers paid ~$399 below MSRP
- • Sitting 109 days (avg 39) — extra leverage
Price Breakdown
Est. Dealer Cost$59,264
Est. Invoice$60,596
Holdback (est.)$1,332
MSRP (Sticker)$66,589
Asking Price$67,038
Markup+$449
Est. Dealer Margin on This Car$7,774
Percentile73% of inventory is priced lower
Days on Lot109 days
What Others Paid (Last 30 Days)
Cars Sold2208
Avg Markup-$399
Median Markup$0
Best Deal-$6,344
Worst Deal+$12,549
% Sold Below MSRP67%
Avg Days to Sell39 days
Dealer Profile
Inventory53 vehicles
Avg Markup (All Models)+$441
Avg Markup (TX)+$449
% Below MSRP2%
Avg Days to Sell41 days
Avg Sold Markup+$173
Price History
Jun 13, 2026$66,589 → $67,038(+$449)
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