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Deal Sheet: 2026 Grand Highlander Platinum AWD
Norm Reeves Toyota Dallas · Dallas, TX · VIN: 5TDAAAB54TS149495
This Is Already a Great Deal
Opening Offer
$54,152
Asking Price
$55,827
Max Price
$55,827
- • Recent buyers paid ~$122 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,925 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,071
Est. Invoice$54,263
Holdback (est.)$1,193
MSRP (Sticker)$59,630
Asking Price$55,827
Markup-$3,803
Est. Dealer Margin on This Car$2,756
Percentile1% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold2541
Avg Markup+$122
Median Markup$0
Best Deal-$6,630
Worst Deal+$6,082
% Sold Below MSRP60%
Avg Days to Sell27 days
Dealer Profile
Inventory190 vehicles
Avg Markup (All Models)-$1,690
Avg Markup (Grand Highlander)-$2,691
% Below MSRP99%
Avg Days to Sell24 days
Avg Sold Markup-$896
Price History
Aug 6, 2026$61,242 → $59,630(-$1,612)
Aug 21, 2026$59,630 → $55,827(-$3,803)
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