Deal Sheet: 2026 Grand Highlander Limited FWD

Roswell Toyota · Roswell, NM · VIN: 5TDAAAA59TS30P881

Negotiation Guide

Opening Offer

$55,223

Fair Price

$56,723

Walk Away Above

$56,784

• Recent buyers paid ~$188 above MSRP
• Sitting 34 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$50,592

Est. Invoice$51,729

Holdback (est.)$1,137

MSRP (Sticker)$56,845

Asking Price$56,845

Markup$0

Est. Dealer Margin on This Car$6,253

Percentile52% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup+$188

Median Markup$0

Best Deal-$6,812

Worst Deal+$4,020

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Grand Highlander)+$751

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

Price History

Jun 26, 2026$56,445 → $56,845(+$400)

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