Deal Sheet: 2026 Grand Highlander Limited FWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDAAAA53TS31H892

Negotiation Guide

Opening Offer

$57,068

Fair Price

$58,568

Walk Away Above

$58,474

• Recent buyers paid ~$188 above MSRP

Price Breakdown

Est. Dealer Cost$51,958

Est. Invoice$53,126

Holdback (est.)$1,168

MSRP (Sticker)$58,380

Dealer Add-Ons (DIA)+$499

Asking Price$59,777

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,819

Percentile82% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup+$188

Median Markup$0

Best Deal-$6,812

Worst Deal+$4,020

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Grand Highlander)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,060

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