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Deal Sheet: 2026 Grand Highlander Limited FWD
Viva Toyota of Las Cruces · Las Cruces, NM · VIN: 5TDAAAA50TS29N653
Negotiation Guide
Opening Offer
$52,587
Fair Price
$54,087
Walk Away Above
$54,302
- • Recent buyers paid ~$188 above MSRP
- • Sitting 47 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$48,521
Est. Invoice$49,611
Holdback (est.)$1,090
MSRP (Sticker)$54,518
Asking Price$54,518
Markup$0
Est. Dealer Margin on This Car$5,997
Percentile52% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold550
Avg Markup+$188
Median Markup$0
Best Deal-$6,812
Worst Deal+$4,020
% Sold Below MSRP56%
Avg Days to Sell22 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)+$476
Avg Markup (Grand Highlander)+$1,496
% Below MSRP71%
Avg Days to Sell38 days
Avg Sold Markup+$424
Price History
Jun 26, 2026$54,118 → $54,518(+$400)
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