Deal Sheet: 2026 GV70 2.5T Sport Prestige

GENESIS OF ATLANTA · ATLANTA, GA · VIN: 5NMMFDTB3TH050741

Negotiation Guide

Opening Offer

$61,170

Fair Price

$62,670

Walk Away Above

$61,980

• Recent buyers paid ~$1,380 above MSRP

Price Breakdown

Est. Dealer Cost$54,548

Est. Invoice$56,387

Holdback (est.)$1,839

MSRP (Sticker)$61,290

Asking Price$62,940

Markup+$1,650

Est. Dealer Margin on This Car$8,392

Percentile90% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold454

Avg Markup+$1,380

Median Markup+$1,465

Best Deal-$35

Worst Deal+$2,400

% Sold Below MSRP2%

Avg Days to Sell28 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)+$1,184

Avg Markup (GV70)+$1,175

% Below MSRP4%

Avg Days to Sell20 days

Avg Sold Markup+$1,309

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