Deal Sheet: 2026 Nautilus Premiere

Heiser Lincoln · Glendale, WI · VIN: 5LMPJ8JA9TJ988257

Negotiation Guide

Opening Offer

$65,500

Fair Price

$67,000

Walk Away Above

$66,120

• Recent buyers paid ~$2,358 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$58,064

Est. Invoice$60,021

Holdback (est.)$1,957

MSRP (Sticker)$65,240

Asking Price$70,240

Markup+$5,000

Est. Dealer Margin on This Car$12,176

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1248

Avg Markup+$2,358

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)-$1,225

Avg Markup (Nautilus)+$5,000

% Below MSRP89%

Avg Days to Sell21 days

Avg Sold Markup-$221

Price History

Jul 9, 2026$67,240 → $70,240(+$3,000)

Cheaper Nautilus Premiere Inventory

Planet LincolnSpring, TX

+$5,000$64,99046d

Boulevard LincolnMillsboro, DE

+$5,000$64,44046d

Bob Thomas LincolnFort Wayne, IN

+$5,000$72,00525d

Sesi LincolnAnn Arbor, MI

+$5,000$62,25525d

Varsity Lincoln, Inc.Novi, MI

+$5,000$72,00525d

Southgate Lincoln, LLCSouthgate, MI

+$5,000$62,04025d

Alexander LincolnYuma, AZ

+$5,000$70,44025d

Lincoln South CoastSanta Ana, CA

+$5,000$61,54025d

Courtesy LincolnPortland, OR

+$5,000$67,00525d

Hempstead LincolnHempstead, NY

+$5,000$69,40532d