Deal Sheet: 2026 Nautilus Premiere

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMPJ8JA8TJ072234

Negotiation Guide

Opening Offer

$64,363

Fair Price

$65,863

Walk Away Above

$64,684

• Recent buyers paid ~$2,358 above MSRP

Price Breakdown

Est. Dealer Cost$56,519

Est. Invoice$58,425

Holdback (est.)$1,905

MSRP (Sticker)$63,505

Asking Price$68,505

Markup+$5,000

Est. Dealer Margin on This Car$11,986

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1248

Avg Markup+$2,358

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Nautilus)+$5,000

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$65,505 → $68,505(+$3,000)

Cheaper Nautilus Premiere Inventory

Planet LincolnSpring, TX

+$5,000$64,99046d

Boulevard LincolnMillsboro, DE

+$5,000$64,44046d

Bob Thomas LincolnFort Wayne, IN

+$5,000$72,00525d

Sesi LincolnAnn Arbor, MI

+$5,000$62,25525d

Varsity Lincoln, Inc.Novi, MI

+$5,000$72,00525d

Southgate Lincoln, LLCSouthgate, MI

+$5,000$62,04025d

Alexander LincolnYuma, AZ

+$5,000$70,44025d

Lincoln South CoastSanta Ana, CA

+$5,000$61,54025d

Courtesy LincolnPortland, OR

+$5,000$67,00525d

Hempstead LincolnHempstead, NY

+$5,000$69,40532d