Deal Sheet: 2026 Nautilus Premiere

Cortese Ford Lincoln, Inc. · Rochester, NY · VIN: 5LMPJ8J40TJ001491

Negotiation Guide

Opening Offer

$68,919

Fair Price

$70,419

Walk Away Above

$69,554

• Recent buyers paid ~$2,358 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$61,134

Est. Invoice$63,195

Holdback (est.)$2,061

MSRP (Sticker)$68,690

Asking Price$73,690

Markup+$5,000

Est. Dealer Margin on This Car$12,556

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1248

Avg Markup+$2,358

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,057

Avg Markup (Nautilus)+$5,000

% Below MSRP77%

Avg Days to Sell21 days

Avg Sold Markup+$188

Price History

Jul 9, 2026$70,690 → $73,690(+$3,000)

Cheaper Nautilus Premiere Inventory

Planet LincolnSpring, TX

+$5,000$64,99046d

Boulevard LincolnMillsboro, DE

+$5,000$64,44046d

Bob Thomas LincolnFort Wayne, IN

+$5,000$72,00525d

Sesi LincolnAnn Arbor, MI

+$5,000$62,25525d

Varsity Lincoln, Inc.Novi, MI

+$5,000$72,00525d

Southgate Lincoln, LLCSouthgate, MI

+$5,000$62,04025d

Alexander LincolnYuma, AZ

+$5,000$70,44025d

Lincoln South CoastSanta Ana, CA

+$5,000$61,54025d

Courtesy LincolnPortland, OR

+$5,000$67,00525d

Hempstead LincolnHempstead, NY

+$5,000$69,40532d