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Deal Sheet: 2026 Navigator Premiere L

Hertrich Lincoln of Milford · Milford, DE · VIN: 5LMJJ3RG8TEL02428

Negotiation Guide

Opening Offer
$97,024
Fair Price
$98,524
Walk Away Above
$98,602
  • • Recent buyers paid ~$672 above MSRP
  • • Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$87,825
Est. Invoice$90,786
Holdback (est.)$2,960
MSRP (Sticker)$98,680
Asking Price$101,680
Markup+$3,000
Est. Dealer Margin on This Car$13,855
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold58
Avg Markup+$672
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP78%
Avg Days to Sell25 days

Dealer Profile

Inventory121 vehicles
Avg Markup (All Models)-$1,112
Avg Markup (Navigator)+$3,000
% Below MSRP83%
Avg Days to Sell21 days
Avg Sold Markup-$504

Price History

Jul 9, 2026$98,680 → $101,680(+$3,000)

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