Deal Sheet: 2026 Navigator Premiere L

Lincoln of Cookeville · Cookeville, TN · VIN: 5LMJJ3RG5TEL07781

Negotiation Guide

Opening Offer

$96,637

Fair Price

$98,137

Walk Away Above

$98,213

• Recent buyers paid ~$672 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$87,478

Est. Invoice$90,427

Holdback (est.)$2,949

MSRP (Sticker)$98,290

Asking Price$101,290

Markup+$3,000

Est. Dealer Margin on This Car$13,812

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold58

Avg Markup+$672

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP78%

Avg Days to Sell25 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$1,646

Avg Markup (Navigator)+$3,000

% Below MSRP91%

Avg Days to Sell22 days

Avg Sold Markup-$931

Price History

Jul 9, 2026$98,290 → $101,290(+$3,000)

Cheaper Navigator Premiere L Inventory

Highland Park LincolnHighland Park, IL

$0$98,89016d

Highland Park LincolnHighland Park, IL

$0$98,89016d

Highland Park LincolnHighland Park, IL

$0$98,89016d

Highland Park LincolnHighland Park, IL

$0$98,89016d

Highland Park LincolnHighland Park, IL

$0$98,89018d

Highland Park LincolnHighland Park, IL

$0$98,89018d

Highland Park LincolnHighland Park, IL

$0$98,89018d

Highland Park LincolnHighland Park, IL

$0$98,89018d

Highland Park LincolnHighland Park, IL

$0$98,89018d

Highland Park LincolnHighland Park, IL

$0$98,89018d