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Deal Sheet: 2026 Navigator Reserve L
Long-Lewis Lincoln of the Shoals · Muscle Shoals, AL · VIN: 5LMJJ3LGXTEL00236
Negotiation Guide
Opening Offer
$112,895
Fair Price
$114,395
Walk Away Above
$114,615
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$102,203
Est. Invoice$105,648
Holdback (est.)$3,445
MSRP (Sticker)$114,835
Asking Price$117,835
Markup+$3,000
Est. Dealer Margin on This Car$15,632
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$775
Avg Markup (Navigator)+$1,500
% Below MSRP77%
Avg Days to Sell21 days
Avg Sold Markup-$805
Price History
Jul 9, 2026$114,835 → $117,835(+$3,000)
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