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Deal Sheet: 2026 Navigator Reserve L

Reineke Ford of Tiffin · Tiffin, OH · VIN: 5LMJJ3LG9TEL12183

Negotiation Guide

Opening Offer
$106,940
Fair Price
$108,440
Walk Away Above
$108,635
  • Recent buyers paid ~$524 above MSRP
  • Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$96,859
Est. Invoice$100,124
Holdback (est.)$3,265
MSRP (Sticker)$108,830
Asking Price$111,830
Markup+$3,000
Est. Dealer Margin on This Car$14,971
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days

Dealer Profile

Inventory47 vehicles
Avg Markup (All Models)-$1,090
Avg Markup (Navigator)+$3,000
% Below MSRP77%
Avg Days to Sell21 days
Avg Sold Markup-$577

Price History

Jul 9, 2026$108,830$111,830(+$3,000)