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Deal Sheet: 2027 Navigator Reserve L
Pierson Ford Lincoln, Inc. · Aberdeen, SD · VIN: 5LMJJ3LG8VEL00951
This Is Already a Great Deal
Opening Offer
$106,700
Asking Price
$110,000
Max Price
$110,000
- • Recent buyers paid ~$524 above MSRP
- • Asking price is already $524 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$97,900
Est. Invoice$101,200
Holdback (est.)$3,300
MSRP (Sticker)$110,000
Asking Price$110,000
Markup$0
Est. Dealer Margin on This Car$12,100
Percentile36% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$1,531
Avg Markup (Navigator)+$2,000
% Below MSRP88%
Avg Days to Sell22 days
Avg Sold Markup-$341
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