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Deal Sheet: 2026 Navigator Reserve L
Thornhill Lincoln · Chapmanville, WV · VIN: 5LMJJ3LG8TEL07962
Negotiation Guide
Opening Offer
$110,619
Fair Price
$112,119
Walk Away Above
$112,330
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$100,161
Est. Invoice$103,537
Holdback (est.)$3,376
MSRP (Sticker)$112,540
Asking Price$115,540
Markup+$3,000
Est. Dealer Margin on This Car$15,379
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory63 vehicles
Avg Markup (All Models)-$103
Avg Markup (Navigator)+$1,800
% Below MSRP71%
Avg Days to Sell18 days
Avg Sold Markup-$1,263
Price History
Jul 9, 2026$112,540 → $115,540(+$3,000)
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