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Deal Sheet: 2026 Navigator Reserve L
Highland Park Lincoln · Highland Park, IL · VIN: 5LMJJ3LG8TEL06178
Negotiation Guide
Opening Offer
$109,479
Fair Price
$110,979
Walk Away Above
$111,184
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$99,137
Est. Invoice$102,479
Holdback (est.)$3,342
MSRP (Sticker)$111,390
Asking Price$114,390
Markup+$3,000
Est. Dealer Margin on This Car$15,253
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory173 vehicles
Avg Markup (All Models)+$630
Avg Markup (Navigator)+$1,351
% Below MSRP62%
Avg Days to Sell20 days
Avg Sold Markup-$22
Price History
Jul 9, 2026$111,390 → $114,390(+$3,000)
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