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Deal Sheet: 2026 Navigator Reserve L
Bob Smith Lincoln, Inc. · Billings, MT · VIN: 5LMJJ3LG8TEL03023
Negotiation Guide
Opening Offer
$110,391
Fair Price
$111,891
Walk Away Above
$112,101
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$99,956
Est. Invoice$103,325
Holdback (est.)$3,369
MSRP (Sticker)$112,310
Asking Price$115,310
Markup+$3,000
Est. Dealer Margin on This Car$15,354
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)+$3,474
Avg Markup (Navigator)+$1,588
% Below MSRP21%
Avg Days to Sell21 days
Avg Sold Markup+$1,333
Price History
Jul 9, 2026$112,310 → $115,310(+$3,000)
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