Deal Sheet: 2026 Navigator Reserve L

West Point Lincoln of Sugar Land · Houston, TX · VIN: 5LMJJ3LG7TEL09931

Negotiation Guide

Opening Offer

$107,377

Fair Price

$108,877

Walk Away Above

$109,073

• Recent buyers paid ~$524 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$97,250

Est. Invoice$100,528

Holdback (est.)$3,278

MSRP (Sticker)$109,270

Asking Price$112,270

Markup+$3,000

Est. Dealer Margin on This Car$15,020

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup+$524

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP83%

Avg Days to Sell25 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,693

Avg Markup (Navigator)+$2,161

% Below MSRP13%

Avg Days to Sell18 days

Avg Sold Markup+$1,138

Price History

Jul 9, 2026$109,270 → $112,270(+$3,000)

Cheaper Navigator Reserve L Inventory

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$0$108,89016d

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$0$117,14016d

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$0$114,74016d

Fairway LincolnGreenville, SC

$0$109,84016d

D-Patrick LincolnEvansville, IN

$0$111,12016d

Lincoln of CincinnatiCincinnati, OH

$0$114,45016d

Pilson LincolnMattoon, IL

$0$113,34016d

Highland Park LincolnHighland Park, IL

$0$108,89016d

Highland Park LincolnHighland Park, IL

$0$108,89016d