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Deal Sheet: 2026 Navigator Reserve L
Rydell Lincoln · Independence, IA · VIN: 5LMJJ3LG6TEL10066
Negotiation Guide
Opening Offer
$112,692
Fair Price
$114,192
Walk Away Above
$114,411
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$102,021
Est. Invoice$105,460
Holdback (est.)$3,439
MSRP (Sticker)$114,630
Asking Price$117,630
Markup+$3,000
Est. Dealer Margin on This Car$15,609
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory44 vehicles
Avg Markup (All Models)+$1,239
Avg Markup (Navigator)+$1,500
% Below MSRP57%
Avg Days to Sell16 days
Avg Sold Markup-$53
Price History
Jul 9, 2026$114,630 → $117,630(+$3,000)
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