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Deal Sheet: 2026 Navigator Reserve L
Lincoln of Cookeville · Cookeville, TN · VIN: 5LMJJ3LG6TEL07751
Negotiation Guide
Opening Offer
$109,875
Fair Price
$111,375
Walk Away Above
$111,583
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$99,493
Est. Invoice$102,847
Holdback (est.)$3,354
MSRP (Sticker)$111,790
Asking Price$114,790
Markup+$3,000
Est. Dealer Margin on This Car$15,297
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$1,646
Avg Markup (Navigator)+$3,000
% Below MSRP91%
Avg Days to Sell22 days
Avg Sold Markup-$931
Price History
Jul 9, 2026$111,790 → $114,790(+$3,000)
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