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Deal Sheet: 2026 Navigator Reserve L
Kayser Lincoln · Madison, WI · VIN: 5LMJJ3LG5TEL14416
Negotiation Guide
Opening Offer
$107,233
Fair Price
$108,733
Walk Away Above
$108,929
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$97,121
Est. Invoice$100,395
Holdback (est.)$3,274
MSRP (Sticker)$109,125
Asking Price$112,125
Markup+$3,000
Est. Dealer Margin on This Car$15,004
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)+$658
Avg Markup (Navigator)+$2,489
% Below MSRP59%
Avg Days to Sell19 days
Avg Sold Markup-$1,008
Price History
Jul 11, 2026$109,125 → $112,125(+$3,000)
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