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Deal Sheet: 2026 Navigator Reserve L
Bergstrom Neenah Ford-Lincoln · Neenah, WI · VIN: 5LMJJ3LG4TEL12902
Negotiation Guide
Opening Offer
$107,610
Fair Price
$109,110
Walk Away Above
$109,307
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$97,459
Est. Invoice$100,745
Holdback (est.)$3,285
MSRP (Sticker)$109,505
Asking Price$112,505
Markup+$3,000
Est. Dealer Margin on This Car$15,046
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$464
Avg Markup (Navigator)+$1,750
% Below MSRP60%
Avg Days to Sell17 days
Avg Sold Markup-$85
Price History
Jul 9, 2026$109,505 → $112,505(+$3,000)
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