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Deal Sheet: 2026 Navigator Reserve L
Ourisman Lincoln of Alexandria · Alexandria, VA · VIN: 5LMJJ3LG4TEL10826
Negotiation Guide
Opening Offer
$109,092
Fair Price
$110,592
Walk Away Above
$110,796
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$98,790
Est. Invoice$102,120
Holdback (est.)$3,330
MSRP (Sticker)$111,000
Asking Price$114,000
Markup+$3,000
Est. Dealer Margin on This Car$15,210
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)+$309
Avg Markup (Navigator)+$1,833
% Below MSRP63%
Avg Days to Sell22 days
Avg Sold Markup-$224
Price History
Jul 9, 2026$111,000 → $114,000(+$3,000)
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