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Deal Sheet: 2026 Navigator Reserve L
Rogers Lincoln · Midland, TX · VIN: 5LMJJ3LG4TEL04508
Negotiation Guide
Opening Offer
$105,711
Fair Price
$107,211
Walk Away Above
$107,400
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$95,755
Est. Invoice$98,983
Holdback (est.)$3,228
MSRP (Sticker)$107,590
Asking Price$110,590
Markup+$3,000
Est. Dealer Margin on This Car$14,835
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory158 vehicles
Avg Markup (All Models)+$1,769
Avg Markup (Navigator)+$1,935
% Below MSRP47%
Avg Days to Sell17 days
Avg Sold Markup-$161
Price History
Jul 9, 2026$107,590 → $110,590(+$3,000)
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