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Deal Sheet: 2026 Navigator Reserve L
Ziems Ford Corners, Inc. · Farmington, NM · VIN: 5LMJJ3LG4TEL03858
Negotiation Guide
Opening Offer
$113,639
Fair Price
$115,139
Walk Away Above
$115,362
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$102,871
Est. Invoice$106,338
Holdback (est.)$3,468
MSRP (Sticker)$115,585
Asking Price$118,585
Markup+$3,000
Est. Dealer Margin on This Car$15,714
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory162 vehicles
Avg Markup (All Models)-$1,809
Avg Markup (Navigator)+$1,286
% Below MSRP95%
Avg Days to Sell23 days
Avg Sold Markup-$699
Price History
Jul 9, 2026$115,585 → $118,585(+$3,000)
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